“You’ve got to start with the customer experience and work back toward the technology, not the other way around.” - Steve Jobs In ...
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Tulsi Wadhwani
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Leveraging CRM Analytics for Data-Driven Decision Making
“Goodwill is the only asset that competition cannot undersell or destroy.” – Marshall Field, Founder Marshall Field and Company In the age of ...
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CRM Security and Privacy: Safeguarding Customer Data
“The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.” ...
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The Role of CRM in Enhancing Customer Service and Satisfaction
The aim of marketing is to know and understand the customer so well, the product or service fits them and sells itself. ...